Growing Up

James Allen had a less than ideal childhood. Surrounded by alcoholism and physical violence, he witnessed things that no kid should witness, which led to years of emotional trauma, depression, and uncertainty.

When he was 17, he was introduced to "The 4 Agreements." and his life started to change for the better.

James began "coaching" friends, family, and people in general on changing their thoughts, feelings, and actions without ever knowing it was coaching. He just wanted to help because he had been there before and got out of it.

At that time, James wanted confidence. He knew that confidence was the key to his freedom. It was going to give him better friendships, relationships, and feel better in his own skin.

He began studying everything he could on building high self-esteem and confidence and learned that there was so much that went into it.

Over time, he found his process.


After 4 years of following his family footsteps, James decided to leave his secure job in construction and fulfill his calling as a coach.

James is on a mission to help people discover and create their own M.P.I. (Massive Positive Impact).

The way he does this, is by teaching people how to become the most authentic versions of themselves. Finding a way to make money doing only what they love, then helping them share that with the world.

That is how we make a Massive Positive Impact.

Whether it's one stream or multiple streams of income, James believes that with all of the passions we have, we can find a way to create a comfortable and sustainable income purely based off of what we love to do.

The way he does this is by teaching people how to become Unshakably Confident in themselves, their dreams, and their teams.

Since leaving construction, James has appeared on various podcasts, spoke on stages across the United States, coached executives in major companies, and helped youth groups become better leaders for tomorrow.


James leads by example when he says, "Do what gives you life." 

He is an avid CrossFitter, certified skydiver, and drummer in a punk rock band called One Armed Joey.

He also loves hiking, snowboarding, traveling, and anything outdoors or adventurous.


Every month, James donates 10% of his gross income to and organization called THORN.

Founded by Ashton Kutcher and Demi Moore, THORN is on a mission to end child sex trafficking on the dark web by creating software that finds traffickers and children.

Donate To THORN Here

Kerri Cook

Owner of 'The Tilted Platter'

James Allen has helped open my mind and heart during a time of transition. He is a kind, wise, and thought-provoking coach.

Serafin Miranda

Owner of 'S.B.A. Janitorial Services'

Since being coached by James, my life has changed at an astronomical pace for the good. Now I'm constantly using the knowledge that I have learned with James in every aspect of my life. I will highly recommend James Allen as a coach to anyone that wants to improve their life.

Branden Bowman

Owner of 'Discipline Over Comfort'

James goes above and beyond expectations when he speaks about unlocking your true self. The passion that he projects is engaging and inspiring! He has truly been a key factor to my overall improvement and satisfaction in my life.


Step 1: Confidence In Yourself

Ghandi said, "Be the change you want to see in the world."

You cannot create great change or lead with true purpose until you start with yourself. This is the first step in achieving amazing results.

A confident family, team, and industry begins with a confident leader.

It begins with you.

Start Here

Step 2: Confidence In Your Dreams

The most confident and fulfilled people in this world, the one's that make a serious impact, all have dreams.

When you are able to take charge of your life by knowing where you want to go, knowing what you want to experience or create, and have the trust that you will find a way to make it happen, you will have truly unshakeable confidence.

Start Building Your Dream Now

Step 3: Confidence In Your Teams

No one can accomplish great things on their own. Having a team of unique individuals that trust, understand, and work well together is paramount.

Your team can be your employees, your family, sports team, or group.

James has hosted workshops to many different groups, organizations, and teams including the Sonoma County Devil Pups, Rotary, and Mass Mutual Insurance.


Sign Up For M.P.I. University Today!

James gives his highest paying clients access to this exact study platform to fast track their results and he wants YOU to have it at an easily affordable rate!



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